Promotion of Sustainable Consumption and Travel in TV Production

This clause helps broadcasters use their purchasing power in service agreements with production companies to give television an active role in raising awareness of the climate emergency. 

This clause creates a net zero corporate outcome from a sponsorship agreement using the influence of the sponsored individual or organisation to have a positive impact on climate change.

A clause focusing on activation of sponsor rights relating to net zero to incentivise change, including a ‘reverse win bonus’ for the Sponsor if they hit their net zero target sooner.